Join Our Affiliate Program

Join the Wild West Wins affiliate programme and partner with us to grow your audience and revenue. We work with publishers, streamers, content creators and marketing partners across the United Kingdom, providing a straightforward way to monetise traffic and build a long-term relationship with a UK-facing casino brand. Our approach is practical, transparent and tailored to performance partners.

Programme purpose

Our affiliate programme is designed to reward partners for driving quality, engaged players to our site. We focus on sustainable player value rather than short-term volume, so referrals that remain active and meet our fair-play standards are the most valuable. We aim to make the partnership simple to manage from day one.

Partner benefits

As a partner you’ll get access to commercial terms that reflect ongoing player value, a suite of promotional assets and direct support from our affiliate team. We provide flexible creative options for different channels, performance-based optimisation suggestions, and routine account reviews to help you grow. We keep the onboarding steps minimal so you can start promoting quickly.

Commission structure

We offer a clear commission model that rewards player activity without locking partners into complicated tiers. Specific commission rates are agreed during the signup process and reflect traffic quality and geography. Payments are settled on an agreed schedule and all financial terms are laid out in the partner agreement so there are no surprises.

Tracking and reporting transparency

Accurate tracking is central to our partnership. We use a reliable tracking platform to record referrals, conversions and revenue attribution. Partners have access to a live reporting dashboard with breakdowns by campaign, landing page and date range. Any reporting questions are handled directly by our affiliate team so disputes are resolved quickly and fairly.

Marketing tools and support

We supply a wide range of creative assets, including banners, landing pages and bespoke tracking links. Our team can also provide campaign suggestions geared towards UK audiences and performance-based copy tests. If you need custom creatives or integration help, our dev and marketing contacts at WildWestWins will work with you to implement them.

Long-term cooperation

We value steady, long-term partnerships. Regular performance reviews, open communication and flexible commercial terms help us maintain mutually beneficial relationships. If you’re looking to scale, we discuss tailored incentives and collaborative campaigns that align with both parties’ goals. To get started, register via our partner portal and a member of the team will reach out to agree next steps.